Advertising is and always will be one of the most valuable business tools to achieve greater brand visibility and business growth. The problem is, in our digital world, traditional avenues such as print and other offline avenues are returning less ROI and less engagement. It is now essential that businesses find ways to reach the…
Case Study: Mattress Retailer Uses Targeting to Boost In-Store Sales 6 Comments Lately, we’ve gotten a lot of new clients in the Furniture/Mattress Market… Really like working with these owners because they are hard working owners who are open to new strategies to get customers in the door. So with that being said, I saw…
You have a reputation online. The question: What is that reputation? “I can’t believe what people are saying about you online!” Today your reputation online is everything. ▪ Do you control your reputation, or do you let random online users? ▪ What is being said about you? Do you monitor your reputation online? ▪ What…
How Can Facebook Help Your Athens Business? There has been a lot of talk about Facebook in the media recently. Facebook is a global social networking website and is one of the most popular places on the net, with over 300 million users. Many people use Facebook as a way to connect with old friends…
Google Places and how it can help your local Athens Business… There is a resource out there that is incredibly powerful, and if your Athens local business isn’t benefiting from it, you are missing out on a HUGE opportunity. I am talking about the Google Local Business Directory… or as they call it now… Google…
What is Pay Per Click and is it right for your local Business? Many local businesses spend a ton of money on pay per click (PPC) advertising. Let’s take Google for example, if you head to Google.com and perform a search, ads appear at the top and sides of the search results. These ads are…
GEORGIA MARKETING EXPERT: WHAT IS SEARCH ENGINE OPTIMIZATION AND HOW CAN IT HELP YOUR LOCAL BUSINESS? One of the most common questions I get in my line of work as the Georgia Marketing Expert is “what is seo, and how can it help my business?”. Search engine optimization, or SEO as it is commonly called,…
ATHENS MARKETING EXPERT: 7 TIPS TO INCREASE TRAFFIC TO YOUR LOCAL BUSINESS Hey, this is Athens Marketing Expert… You don’t believe me- search the search engines… lol So, while we are on the subject, let’s look at how to increase your traffic to your local business and climb in rankings at the same time. First…
Finding out what people in your local area are searching for is easy, just type in the name of your town along with a basic keyword for your business. For example, if you own a plumbing company and live in Atlanta, Ga, try typing: Atlanta Ga Plumber According to my recent search, “Atlanta Ga Plumber”…
It’s official… My new book was just published at Amazon… HOW TO GET YOUR LOCAL BUSINESS RANKED ON PAGE 1 OF GOOGLE IN 7 DAYS OR LESS! How To Get YOUR Local Business Ranked on Page 1 of Google In 7 Days or Less! is the “small business owner’s manual” for how…
